He recruited some assistance, "just to show college students could really do this," said Berlin. They are very funny too, taking the innards out of a Perdue chicken or tossing garlic potatoes. "Could you show me that tossing thing again?" deadpanned one of his assistance. Berlin explains the basics as he goes, often with a twist. He said concepts such as green vegetable and cookware are novel terms to the college crowd. "Student will give you a blank look if you say 'broccoli florettes' or 'steamer,'" said Berlin. "With college student you have to stress credibility. You must have humor, no boring 'half-cup of this' or 'a pinch of that.'" Berlin feels that he has found his calling. He hopes to market his first effort and grab a toe hold in TV-land with a slot on the "Food Network." He sees a whole marketing line growing up around " Cooking with Egg," such as labeled chef coats and cookware a la Martha Stewart. "I want to become a household name," he said. The second and third shows are being readied now, thanks to some editing help from SU student Chris Brown. "Food is love to me, " said Berlin, brandishing a frying pan. "I've found my niche."